For example, shopping malls are today losing what has long been their most faithful audience - teens. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. A reference group consists of people who have a good deal in common - family members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media. In addition to being members of a particular culture, we also belong to a certain social class - upper, middle, lower, or somewhere in between. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to the world around us.
Some of these factors include the following.ĬULTURE. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services.
Throughout the buying process, various factors may influence a buyer’s purchase decision. The advertiser is creating a demand _ his product. The storm caused terrible _ along the coast. The results of the examination _ that you have all made great _.Ĭonsumers are influenced by ads and often buy _ impulse.Īdvertisers appeal _ young people’s desire to conform.Ībout 40 _ of the population of that country _ on farms.īuying a secondhand vehicle is a _ business. He played on the _ for two hours and when he returned he found half his goods _ stolen. Jackson saw immediately how difficult, challenging and _ the task would be. I have never worked for such a considerate_ I think all the other _ have the same opinion. These countries have been seriously disadvantaged by the _ crisis. Nowadays many companies spend money on entertaining clients. I would like to take this opportunity to invite you and your wife to the concert this evening.ĭomestic branded goods are not inferior to foreign ones. It costs twice as much to buy clothes as it costs to buy books. “Well, in that case, I would prefer to stay on the bus,” I answered. “We are going back now,” said the conductor. “You’ll have to get off here,” the conductor said. Looking around, I realized with a shock that I was the only passenger left on the bus. I sat in the front of the bus to get a good view of the countryside. “I’ll tell you where to get off,” answered the conductor. “I’m going to Woodford Green,” I said to the conductor as I got on the bus, “but I don’t know where it is.” I went on a trip recently, but my trip took me longer than I expected.
I love traveling in the countryside, but I don’t like losing my way. I am afraid there is not much _ in their points of view. Jack and his sister went on holiday with a cousin of _. There are only a few _ from the air crash. Is _ necessary to complete the design before National Day? Nuclear is not the only _ to energy crisis. They were all tired, but _ of them would stop to take a rest. The joke would not be understood by readers who are _ with Chinese tradition.Īmerica’s _ production fell for the fourth successive month. I’m not sure if we can gain any profit from the _. In order to _ his dream, the boy has been studying very hard. If a company wants to see its products _, it should do some world market report first. There is no _, so we will begin with the next project.
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